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Our Brand

About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar


Noel Asmar believes in the power of design. She entered the world of uniforms after a career in hotel management that exposed her to the way a uniform can empower and motivate a staff. The sight of hotel staff in ill-fitting, worn out, hand-me-down uniforms ignited a feeling in Noel that something needed to change. Already running a small women’s collection custom garments, Noel took the initiative to make new uniforms for the staff who had so selflessly devoted their entire careers to the care and wellbeing of others. This thoughtful gift encouraged the staff and allowed them to feel united as a part of something bigger. This experience exposed Noel to the incredible power of a uniform.

Constantly inspired by the people around her, Noel continued her design journey after returning to Canada from her management days with international hoteliers. She was inspired to reinvent the “spa uniform” after seeing her sister’s discomfort with the current styles available. By creating a modern silhouette for the spa tunic, Noel revolutionized the spa industry by launching her first company in 2002.

After 14 years, Noel continues to explore new ideas and lead in the next movement of uniforms. Her continued commitment to empower people is expressed not only through her uniforms, but also in her personal achievements and involvement in the spa and hospitality industries. Noel sits on the Board of Directors for the International ISPA Association and was recently selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. She has also grown her brand with the launch of her contemporary women’s fashion label. Her designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs. Noel continues to design globally recognized collections that offer timeless silhouettes with a sophisticated edge that are made for the way you move.


- Noel Asmar

From conception through to final presentation, the Noel Asmar team is devoted to ensuring the highest quality experience from start to finish. What makes us different is our passion for the process.

With fashion forward designs that are Made For The Way You Move®, we maintain a low cost per wear that celebrates the longevity and durability of every style. Invested in our partnerships, our client relations team is dedicated to offering quick and personal services to keep your business thriving and dressed in style.


The best way to view our full, most updated collection in detail is on our website. Then call or email us to discuss options and availability. We make suggestions based on your branding and needs. We constantly re-stock - ask us to find out when a particular style is going to be available.


You don’t have to decide on the spot. Ask us how you can try, touch and feel our uniforms.


Each uniform is unique, we will work with you on the best fit for your staff. We create and deliver your own unique uniform program based on our stock.


Providing ongoing support, we are available after the sale. We are great listeners - call or email us with any feedback, suggestions or concerns. We are informative - ask us questions, big or small. We invest in building relationships - let us know when you have new hires and re-orders. We like to keep you in the loop - ask us about new styles and fabrics.


Awarded Favourite Spa Uniform Manufacturer by their Professional's Choice Awards for continuing to offer inspirational uniforms and revolutionary ideas that elevate and enhance the health and wellness community through design.

  • 2008
  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016


Celebrating the Top 100 Women in Business in Canada, Noel has continued to move up the list after three consecutive years recognized for her entrepreneurial success and growing businesses across all brand divisions.

  • 2014
  • 2015
  • 2016


On the ten year anniversary of the brand, Noel Asmar Uniforms were proudly selected by readers of DaySpa magazine as their favourite spa uniform provider.

  • 2012


  • ABA Beauty Lounge
  • Bliss YogaSpa
  • Callaway Gardens
  • Corinthian Wellness Spa
  • Cosmedica Laser Spa
  • Essent Spa
  • Gentle Touch Spa & Laser
  • Golden Door Spas
  • Grand Wailea Resort Maui
  • Halekulani
  • Inhairitance Salon - Montreal
  • Love of Spa - Spa by Loccitane
  • Mario Tricocico
  • Met Day Spa
  • Nouvelle D' Spa
  • Progressions Salon
  • Red Door Spas
  • Spa at Winstar
  • Spalon Montage
  • Spa Revolution
  • Spa Wellington
  • The Tuscan Sun Spa
  • Urban Spa
  • Veda Salon & Spa
  • Woodhouse Day Spas
  • Xpress Spa
  • ZaZu Salon


  • The Allison Inn & Spa
  • Andaz Mayakoba Resort
  • Andaz Ottawa
  • ARIA Resort & Casino
  • Bardessono Hotel & Spa
  • The Beau Rivage Resort & Casino
  • The Bellagio Resort & Casino
  • Belmond El Canto
  • The Biltmore
  • Blackberry Farm
  • Bonita Bay Club
  • Boyne Resorts
  • The Broadmoor Hotel
  • Broken Sound Club
  • Caesars Las Veags
  • The Carneros Inn Cliff House
  • Coeur D'Alene Casino & Resort
  • Camden Harbor Inn
  • Crystal Mountain
  • EB Hotel Miami
  • The Enchantment Resort
  • Resort Bermuda
  • Grand Traverse Resort & Spa
  • Henderson Beach Resort
  • Horse Shoe Bay Resort
  • Sandals
  • Jupiter Beach Resort
  • The Langdon Hall Resort
  • Lodge on Lake Detroit
  • MGM Grand Hotel & Casino
  • Miraval Monarch Beach
  • Morongo Casino Resort
  • Nemacolin Resort
  • Niagara Fallsview
  • Ocean Reef Club
  • Ojai Valley Inn
  • Omni Grove Resort
  • Opal Sand Resort
  • Pechanga Resort
  • Peter Island Resort
  • Red Mountain Resort
  • Renassance - Inn at Bay Harbor
  • Rosewood Little Dix Bay Hotel
  • Rosewood Tuckers Point
  • The Sailfish Point
  • The Sandpearl Resort
  • The San Luis Resort & Spa
  • Sea Island Resort
  • Sense - Rosewood Sand Hill
  • Seven Feathers Casino Resort
  • Toronto Golf Club
  • Turningstone Resort
  • The Villagio Inn
  • White Oaks Conference & Resort
  • Wine and Roses Hotel
  • The Woodstock Inn Resort


  • Baha Retreat Anti-Aging Spa
  • Center for Advanced Medicine - Northwell Health
  • Center for Cosmetic Dermatology
  • The Chopra Center for Wellbeing
  • California Skin Institute
  • North Shore Hospital
  • Ntouch Massage and Wellness
  • Ottawa Plastic Surgery
  • PIH Health - Bright Health
  • Rascal Creek Physical Therapy
  • Revision Skin Care
  • Sacha Cosmetics, LTD.
  • Sona MedSpa
  • Think Wholeperson Healthcare


  • ARIA Resort & Casino
  • Atlantis Casino - Reno
  • The Beau Rivage Resort & Casino
  • The Bellagio Resort & Casino
  • Caesars Las Veags
  • Cherokee Nation Entertainment
  • Coeur D'Alene Casino & Resort
  • Golden Nugget Louisanna
  • Harrah's
  • Little Creek Casino
  • Little River Casino Resort
  • MGM Grand Hotel & Casino
  • Morongo Casino Resort
  • The Northern Quest Casino
  • Red Rock Casino
  • The Rim Rock Resort
  • Seven Feathers Casino Resort


  • Canyon Ranch Cruises
  • Canyon Ranch Spa Las Veags
  • The Fairmont Hamilton Princess
  • The Fairmont Kea Lani
  • Four Seasons
  • Mandarin Oriental
  • Marco Island Marriott
  • Park Hyatt Toronto
  • Ritz Carlton
  • Viceroy Miami
  • The Vinoy Renaissance
  • Virgin Hotels
  • Waldorf Astoria
  • Westgate Las Vegas
  • The Westin Ka Anapali
  • The Westin Maui Heavenly Hotel
  • The Westin Nashville


  • Cedar Coast Dental
  • Clearview Orthodontics
  • Mesquite Endodontics
  • Ironwood Dental
  • North River Dental
  • Southridge Dental
  • Spodak Dental Group


  • Acaydia Spa & School of Aesthetics
  • Algonquin College
  • Brown Aveda
  • Casal Aveda Institute
  • Elevate Beauty School