Our Brand

Made for the Way you Move 

We are a purpose-driven Uniforms Brand that is authentic, empowering, and dares to be different.


 It’s what drives us. We reinvent the norm with an intuitive approach to  functional design with the mission of empowering others to fulfill their purpose. We are a purpose-driven design group rooted in wellness; designing clothing and accessories that make living life easier and more stylish.

Inspiring passion and a sense of discovery.



Noel Asmar Uniforms is one of three brand houses in the Noel Asmar Group of Companies, a luxury provider of purpose-driven lifestyle brands.

Founded in 2002, the company transformed the spa industry’s utilitarian-style uniforms with its focus on high performance fabrics and trademark “Made for the Way you Move” designs.  Today, the company is entrusted to design front-of-house, back-of-house, spa and wellness, and recreational uniforms for some of the world’s most iconic properties including The Ritz-Carlton, Four Seasons, and MGM Grand. 

Backed by an expert team of Uniform Solutions Consultants, Noel Asmar Uniforms offers 18 years of experience in guiding operations teams through the uniform selection and implementation process for both small and large properties.  Team members take the time to understand each group’s unique needs and recommend tailored, curated solutions that are beautiful and easy to manage. As the largest in-stock tunic company, our collections makes the process of ordering and managing your uniform program seamless without the worry of minimums and long lead times. Noel Asmar Uniforms proudly serves hotels worldwide including:  ARIA, MGM, Cosmopolitan, Accor, amongst many others.




Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in hotel management and marketing. Noel immersed herself in communities rich in history, masterly in fashion, surrounded in art, and transcendent in the depths of culinary flavors. Ultimately, it was the accrual of these experiences that led her to find her own form of expression through design.

In 2002, Noel returned to Canada, inspired by design what came to be known as the first “designer spa uniform”.  With a decade in hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern, and elevated approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the utilitarian and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of premium spa, wellness and hotel uniforms to elevate the look and feel for this growing industry.

18 years later, Noel and her team continue to set new industry trends and lead in the next generation of uniform concepts, sustainability and PPE.  Her continued commitment to empower people is expressed not only through her uniforms but expressed through her commitment to board service & industry committes to help move our industry forward.  Noel sat on the Board of Directors for the International Spa Association (ISPA)  for six years and was selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. Noel is a horse lover and has expanded her brand with the launch of her contemporary Equestrian Apparel label Asmar Equestrian in 2011. Her designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs.