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Empowered by Style

Our designs are greater than the sum of their

parts. When you put on one of our styles,

you feel polished, capable—and stand a little

taller. Noel Asmar channels a feeling of

empowerment, helping others to wear their

confidence on the outside.




Noel Asmar believes in the power of design. She entered the world of uniforms after a career in hotel management that exposed her to the way a uniform can empower and motivate a staff. The sight of hotel staff in ill-fitting, worn out, utilitarian-style uniforms ignited a feeling in Noel that something needed to change.

Founded in 2002, most known for her contemporary spa uniforms collection, Noel Asmar Uniforms is a premium uniform brand designing men’s and women’s tunics, suiting, athleisure, beauty & resort uniforms for some of the worlds most iconic brands.  We design without compromise and continue to innovate and elevate the uniform aesthetic offering timeless silhouettes with a sophisticated edge that are Made For The Way You Move®.

Multiple fabric options from our signature fabric, to the most advanced fabric technologies that are soft, silent & work as hard as you do with wicking & odor resistant treatments, maximum stretch for comfort & shape retention throughout the day. Our fabrics endure rigorous wash test that outperforms the market standard.  Variety of tunic lengths, necklines & sleeve lengths compliment a wide range of bottom options to style a unique look.  An inclusive size range from XXS-5XL in most styles. Recycled options now available.

Noel Asmar Uniforms is backed by an expert team with incredible attention to detail & prompt  & personalized service. We have 16 years of experience in guiding operations teams through the uniform selection & implementation process for both small and large properties, including pre-opening planning & forecasting.  We believe in partnering with our clients to support both the look and feel of your brand by taking the time to understand your unique needs & recommending tailored solutions that are beautiful & easy to manage.



Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in international hotel management and marketing. Noel immersed herself in communities rich in history, masterly in fashion, surrounded in art, and transcendent in the depths of culinary flavors. Ultimately, it was the accrual of these experiences that led her to find her own form of expression through design.

Constantly inspired by the people around her, Noel continued her design journey after returning to Canada from her management days with international hoteliers. In 2002, Noel designed what came to be known as the first “designer spa uniform”.  With a decade in luxury hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern & elevated approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the utilitarian and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of a premium spa, wellness & hotel uniforms to elevate the look and feel for this growing industry.

After 16 years, Noel continues to explore new ideas and lead in the next generation of uniform concepts. Her continued commitment to empower people is expressed not only through her uniforms but also in her personal achievements and involvement in the spa and hospitality industries. Noel sits on the Board of Directors for the International Spa Association ( ISPA )  and was selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. She has also expanded her brand with the launch of her contemporary Equestrian Apparel label Asmar Equestrian in 2011.  Her designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs.



    Awarded Favourite Spa Uniform Manufacturer by their Professional's Choice Awards for continuing to offer inspirational uniforms and revolutionary ideas that elevate and enhance the health and wellness community through design.




    Celebrating the Top 100 Women in Business in Canada, Noel has continued to move up the list after three consecutive years recognized for her entrepreneurial success and growing businesses across all brand divisions.




    On the ten year anniversary of the brand, Noel Asmar Uniforms were proudly selected by readers of DaySpa magazine as their favourite spa uniform provider.


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