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NOEL ASMAR STORY

Noel Asmar believes in the power of design. She entered the world of uniforms after a career in hotel management that exposed her to the way a uniform can empower and motivate a staff. The sight of hotel staff in ill-fitting, worn out, hand-me-down uniforms ignited a feeling in Noel that something needed to change. Already running a small women’s collection custom garments, Noel took the initiative to make new uniforms for the staff who had so selflessly devoted their entire careers to the care and wellbeing of others. This thoughtful gift encouraged the staff and allowed them to feel united as a part of something bigger. This experience exposed Noel to the incredible power of a uniform.

Constantly inspired by the people around her, Noel continued her design journey after returning to Canada from her management days with international hoteliers. She was inspired to reinvent the “spa uniform” after seeing her sister’s discomfort with the current styles available. By creating a modern silhouette for the spa tunic, Noel revolutionized the spa industry by launching her first company SpaUniforms.com in 2002.

After 16 years, Noel continues to explore new ideas and lead in the next movement of uniforms. Her continued commitment to empower people is expressed not only through her uniforms, but also in her personal achievements and involvement in the spa and hospitality industries. Noel sits on the Board of Directors for the International ISPA Association and was recently selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. She has also grown her brand with the launch of her contemporary women’s fashion label. Her designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs. Noel continues to design globally recognized collections that offer timeless silhouettes with a sophisticated edge that are made for the way you move.

MAKING PEOPLE FEEL GOOD, FEELS GOOD, AND MY JOURNEY INTO UNIFORMS WAS INSPIRED BY AN OPPORTUNITY TO MAKE A DIFFERENCE.

- Noel Asmar

From conception through to final presentation, the Noel Asmar team is devoted to ensuring the highest quality experience from start to finish. What makes us different is our passion for the process.

With fashion forward designs that are Made For The Way You Move®, we maintain a low cost per wear that celebrates the longevity and durability of every style. Invested in our partnerships, our client relations team is dedicated to offering quick and personal services to keep your business thriving and dressed in style.

Explore.

The best way to view our full, most updated collection in detail is on our website. Then call or email us to discuss options and availability. We make suggestions based on your branding and needs. We constantly re-stock - ask us to find out when a particular style is going to be available.

Decide.

You don’t have to decide on the spot. Ask us how you can try, touch and feel our uniforms.

Execute.

Each uniform is unique, we will work with you on the best fit for your staff. We create and deliver your own unique uniform program based on our stock.

Support.

Providing ongoing support, we are available after the sale. We are great listeners - call or email us with any feedback, suggestions or concerns. We are informative - ask us questions, big or small. We invest in building relationships - let us know when you have new hires and re-orders. We like to keep you in the loop - ask us about new styles and fabrics.

Accolades

  • AMERICAN SPA

    Awarded Favourite Spa Uniform Manufacturer by their Professional's Choice Awards for continuing to offer inspirational uniforms and revolutionary ideas that elevate and enhance the health and wellness community through design.


    2016

    2015

    2014
  • CHATELAINE PROFIT

    Celebrating the Top 100 Women in Business in Canada, Noel has continued to move up the list after three consecutive years recognized for her entrepreneurial success and growing businesses across all brand divisions.


    2014

    2015

    2016
  • DAY SPA

    On the ten year anniversary of the brand, Noel Asmar Uniforms were proudly selected by readers of DaySpa magazine as their favourite spa uniform provider.


    2018

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