setting the standard

Our fashion-forward, performance-driven apparel sets the standard for how health, wellness, and hospitality professionals show up—refined, resilient, and ready for anything.

inspired by those who lead with care

In 2002, Noel Asmar discovered a problem: comfortable, functional uniforms that could withstand oils, liquids, and repeated laundering, while still looking stylish, simply did not exist.

While working overseas in hospitality, Noel Asmar saw a clear gap: spa and wellness professionals lacked uniforms that were stylish and built for the demands of their work. Her sister, an aesthetician, and mother, a nurse, faced the same challenge—especially in their physically demanding roles.

So, Noel set out to change that.

She spent a year developing our signature fabric, transforming boxy uniform tops into a polished, functional tunic—the first of its kind in the spa industry. It wasn’t just about uniforms. It was about elevating the professional and how the world sees them.

Today, Noel Asmar Uniforms is trusted by wellness providers and luxury properties around the world—and we’ve only just begun.

our purpose

We design uniforms that align with your space, your values, and your service philosophy—so what your team wears isn’t just beautiful. It’s unforgettable.

made for the way you move •

Designed for style and first impressions. Stitched for purpose and longevity.

SPA + WELLNESS STYLES Hospitality styles MEDICAL STYLES
"We love our Noel Asmar spa uniforms here at Casa de Campo. They are incredibly comfortable...we feel at ease and can move freely, which is so important for our daily tasks. The elegance of these uniforms are unbeatable. We look polished and professional, which boosts our confidence and leaves a great impression on our clients. We appreciate the thoughtful details and quality materials that go into every piece...it shows in how well the uniforms hold up over time. We couldn’t be happier with our choice and highly recommend them to any spa looking for the perfect blend of comfort, style, and professionalism."
Irene Campana
Spa Director at Casa Di Campo
"For at least 20 years, Noel Asmar Uniforms have been our preferred uniform vendor. They are timeless in style and really don’t wear much. They are truly incredible! I have had my uniform for nine years (good for me, probably not good for sales!). One time, we went with another vendor because of cost and have always gone back to Noel because, ultimately, it cost us more when the quality of the uniforms were not made as well. Time is money, happy teams, happy life, and saving money, in the long run, has been proven repeatedly by being partners with Noel Asmar Uniforms."
Dierdre Strunk
VP, Canyon Ranch Spas
"We all LOVE our new scrubs! They fit great and wash up very nice. We are also in love with the light feel of the fabric which will be so nice this summer when things heat up around here. The monogram looked perfect and we will order more in the future as our need arises."
Kelly
Ames Orthodontics
"Lotion. Oil. And Red Clay! Smeared it on [the Faux Linen] and let [the uniform] sit on my floor for 2 days. Washed it hot with Levi's [blue jeans] and then dried it hot. No spot remover. Came out perfect. Uniform genius."
Shayne Bird
Director of Spa and EVS Operations

    Who We Dress

    Spa + Wellness
    Spa + Wellness
    Medical
    Medical
    Hospitality
    Hospitality
    Housekeeping
    Housekeeping
    Bespoke
    Bespoke