November is the month many consumers wait for to spend their big dollars on items they've been craving all year.
Now, it's your job as a spa owner to make sure their dollars are spent with you! Below are some of our top tips we've compiled to help you succeed this holiday season.
1. GIFT CERTIFICATES
It's predicted that 60% of consumers still purchase gift certificates during holiday shopping!
2. SHIFT STOCK
We know you have old or discontinued stock hiding somewhere. Bring it back to life during this holiday season.
3. EXTRA SPECIAL TREATMENT
It doesn't all have to be about discounts this BFCM, simply treating your customers to a special gift or glass of champagne can increase traffic to your salon.
Don't forget to market your discounts prior to BF/CM. You want to get the word out a few weeks ahead of time to create a buzz!