Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in hotel management and marketing. Noel immersed herself in communities rich in history, masterly in fashion, surrounded in art, and transcendent in the depths of culinary flavors. Ultimately, it was the accrual of these experiences that led her to find her own form of expression through design.
In 2002, Noel returned to Canada, inspired by design what came to be known as the first “designer spa uniform”. With a decade in hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern, and elevated approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the utilitarian and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of premium spa, wellness and hotel uniforms to elevate the look and feel for this growing industry.
Today, Noel and her team continue to set new industry trends and lead in the next generation of uniform concepts, sustainability and PPE. Her continued commitment to empower people is expressed not only through her uniforms but expressed through her commitment to board service and industry committees to help move our industry forward. Noel sat on the Board of Directors for the International Spa Association (ISPA) for six years and was selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. Noel is a horse lover and has expanded her brand with the launch of her contemporary Equestrian Apparel label Asmar Equestrian in 2011. Her designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs.