Made for the Way you Move

We are a purpose-driven Uniforms Brand that is authentic, empowering, and dares to be different.


We reinvent the norm with an intuitive approach to functional design with the mission of empowering others to fulfill their purpose. We are a purpose-driven design group rooted in wellness; designing clothing and accessories that make living life easier and more stylish.


About Noel Asmar Uniforms

Noel Asmar Uniforms is one of three brand houses in the Noel Asmar Group of Companies, a luxury provider of purpose-driven lifestyle brands.


Founded in 2002, the company transformed the spa industry’s utilitarian-style uniforms with its focus on high performance fabrics and trademark “Made for the Way you Move” designs. Today, the company is entrusted to design front-of-house, back-of-house, spa and wellness, and recreational uniforms for some of the world’s most iconic properties including The Ritz-Carlton, Four Seasons, and MGM Grand.


Backed by an expert team of Uniform Solutions Consultants, Noel Asmar Uniforms offers 18 years of experience in guiding operations teams through the uniform selection and implementation process for both small and large properties. Team members take the time to understand each group’s unique needs and recommend tailored, curated solutions that are beautiful and easy to manage. As the largest in-stock tunic company, our collections makes the process of ordering and managing your uniform program seamless without the worry of minimums and long lead times.

Meet Noel Asmar

Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in hotel management and marketing. Noel immersed herself in communities rich in history, masterly in fashion, surrounded in art, and transcendent in the depths of culinary flavors. Ultimately, it was the accrual of these experiences that led her to find her own form of expression through design.


In 2002, Noel returned to Canada, inspired by design what came to be known as the first “designer spa uniform”. With a decade in hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern, and elevated approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the utilitarian and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of premium spa, wellness and hotel uniforms to elevate the look and feel for this growing industry.


Today, Noel and her team continue to set new industry trends and lead in the next generation of uniform concepts, sustainability and PPE. Her continued commitment to empower people is expressed not only through her uniforms but expressed through her commitment to board service and industry committees to help move our industry forward. Noel sat on the Board of Directors for the International Spa Association (ISPA) for six years and was selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. Noel is a horse lover and has expanded her brand with the launch of her contemporary Equestrian Apparel label Asmar Equestrian in 2011. Her designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs.


American SPA

Awarded Favourite Spa Uniform Manufacturer by their Professional's Choice Awards for continuing to offer inspirational uniforms and revolutionary ideas that elevate and enhance the health and wellness community through design.

Chatelaine Profit

Celebrating the Top 100 Women in Business in Canada, Noel has continued to move up the list after three consecutive years recognized for her entrepreneurial success and growing businesses across all brand divisions.

Day Spa

On the ten year anniversary of the brand, Noel Asmar Uniforms were proudly selected by readers of DaySpa magazine as their favourite spa uniform provider.

GSN Sustainability Award

Noel Asmar Uniforms received an award for the most transformative and innovative brand in sustainability for the Hospitality Lifecycle initiative launched in 2019.

ISPA Innovate Award

In 2019 Noel Asmar Group received the ISPA Innovate of the Year Award for a collection of sustainable uniforms made from recycled plastic bottles.

In 2021, the ISPA Innovate Award was received in recognition of Noel Asmar Group's ability to quickly adapt in the 2020 market by designing PPE for the Spa & Wellness community to support safe re-openings.

WBE Certified

The Noel Asmar Group is proud to be a WBE certified business (Women Business Enterprise). WBE Canada is a Canadian nonprofit organization committed to the success of Canadian Women Business Enterprises.